The key point in everything we do is we’re not a big evil corporation. We are geeks that are tired of ads, AI, and investor-driven businesses. This might make it harder to reach wider audience but the people that do find us will have a stronger bond with our vision.
- Writing style
- Keep it simple and honest. Keep it short and to the point.
- Avoid bullshit words and business speak, like “empowering e-commerce businesses to disrupt the industry of AI”. Here is some good writing:
- Use only hashtags relevant to the post content, especially on small platforms.
- Advertisement channels
- Bad: buying annoying ads.
- Good: posting useful content to our socials that people will want to re-post.
- Bad: paying people for feedback.
- Good: providing free (or not) early previews to the geekiest geeks, encouraging them to post their honest reviews.
- Bad: spamming every community.
- Good: authentically being part of many communities and talking about Firefly.
- Graphical style:
- Use SWEETIE-16 color palette.
- Use pixelated images and fonts (for titles), in the spirit of the graphics on the device.
- Avoid overly-pixelated fonts for the main text, it might make it hard to read.
- Use the official art: firefly-art.
- If the platform allows it, provide alt-text.
- Availability: no important information should be confined to platforms that cannot be viewed without registration, like Xitter, Instagram, or Discord. Open for read (and search indexing) resources: Mastodon, Pixelfed, docs.fireflyzero.com, blog.fireflyzero.com, Github.
- Ethics: avoid unethical trends (including past trends), like AI, blockchain, or NFTs.